Samsung Frame Pro Review: The TV That Fooled My Guests (And My Wallet!) – Is It Worth It?

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Let’s be honest, most TVs are just big, black rectangles that dominate our living rooms when they’re off. For years, I wrestled with this design dilemma – wanting a great TV experience without sacrificing the aesthetics of my carefully curated space.

Then came Samsung’s The Frame TV, a concept that truly intrigued me: a TV that doubles as a piece of art. I’ve owned previous Frame models, appreciating their unique approach. But when Samsung announced the Samsung Frame Pro, packing flagship-level tech like Neo QLED and a completely Wireless One Connect Box, I knew I had to get my hands on it. Is this the ultimate fusion of art and technology? Or just a pricier version of an already premium concept?

In this massive, in-depth review, I’ll share my personal experience living with the Samsung Frame Pro. I’ll cover everything from the unboxing and setup (hello, wireless freedom!) to the stunning Neo QLED picture quality, the enhanced Art Mode, gaming performance, and crucially, whether the ‘Pro’ features justify the significant price jump over the standard Frame TV.

I’ll break down the pros, the cons, compare it to alternatives, and give you my honest verdict, all from a first-person perspective. If you’re considering investing in a lifestyle TV that promises both beauty and brains, stick around – this review is for you.

Ready to see if the Frame Pro is the masterpiece Samsung claims it is? Let’s dive in!

Check Latest Price on Amazon (Samsung Frame Pro)

What *IS* the Samsung Frame Pro? (And How is it Different from the Regular Frame?)

Before we get into the nitty-gritty, let’s clarify what the “Pro” in Samsung Frame Pro actually means. It’s not just a marketing gimmick; the Frame Pro represents a significant step up from the standard (but still excellent) Samsung Frame TV lineup (like the LS03F/LS03D series).

While both share the core concept of being an ‘Art TV’, the Pro version, launched in 2025, incorporates several key upgrades previously reserved for Samsung’s top-tier conventional TVs.

Key Differences: Frame Pro vs. Standard Frame (2025 Models)

• Display Technology: Neo QLED vs. QLED: This is arguably the biggest upgrade. The Frame Pro boasts a Neo QLED display, which uses Mini-LED backlighting combined with Quantum Dots. Think tens of thousands of tiny LEDs for much more precise brightness control (local dimming via Quantum Matrix Technology Slim) compared to the standard Frame’s traditional QLED (typically edge-lit or less advanced full-array, lacking sophisticated local dimming).

  The result? Significantly better contrast, deeper blacks, punchier highlights, and richer colours. The standard 2025 Frame still uses QLED, which is great, but Neo QLED is on another level.

• Wireless One Connect Box: While the standard Frame (except the tiny 32-inch model) uses the clever One Connect Box to house ports and connect to the TV via a single, thin ‘invisible’ cable, the Frame Pro takes it further with a Wireless One Connect Box.

  Yes, completely wireless transmission of audio and video signals from the box to the TV (up to ~30 feet/10 meters)! The TV itself still needs its own power cord, but eliminating the signal cable offers ultimate placement flexibility and an incredibly clean look. The standard 2025 Frame sticks with the wired One Connect Box.

• Processor: Both the 2025 Frame Pro and the standard 2025 Frame benefit from the updated NQ4 AI Gen3 Processor (or similar advanced AI processor depending on exact model naming convention like ‘Samsung Vision AI’). This enhances AI upscaling, picture optimization, and smart features across both lines.
• Refresh Rate: Both 2025 models receive a boost, supporting up to 144Hz Variable Refresh Rate (VRR), making them much better propositions for gaming compared to older 60Hz or 120Hz models.
• Pantone Validation (ArtfulColor): Both the Frame Pro and the standard 2025 Frame are touted as the world’s only Art TVs with Pantone Validation for ‘ArtfulColor’. This ensures colors displayed in Art Mode are incredibly accurate and true-to-life, mimicking gallery standards.
• Anti-Reflection Matte Display: Both models feature the fantastic Matte Display, which dramatically reduces glare and reflections, crucial for making the artwork look realistic and for comfortable viewing in bright rooms.
• Price: Expect the Frame Pro to come with a significantly higher price tag due to the Neo QLED panel and wireless technology.

In essence, the standard Frame TV focuses primarily on aesthetics, offering good picture quality within a beautiful design. The Frame Pro aims to deliver *both* cutting-edge picture quality *and* the ultimate aesthetic integration, bridging the gap between lifestyle TVs and high-performance displays.

The game-changing Wireless One Connect Box – hide your sources anywhere!

See the Frame Pro with Wireless Box on Amazon

Unboxing and First Impressions: Premium From the Start

The arrival of the Samsung Frame Pro felt like an event. The box is substantial, as expected for a premium TV (I reviewed the 65-inch model), but Samsung has done a decent job with eco-conscious packaging.

Opening it up, the first thing that strikes you is how slim the TV panel itself is. It genuinely feels like a large canvas or picture frame component rather than a bulky electronic device.

Included in the box are the TV panel, the Wireless One Connect Box (surprisingly compact, maybe half the volume of the older wired boxes), the SolarCell remote (which can charge via indoor light, sunlight, or USB-C), the power cables for both the TV and the Connect Box, and the crucial Slim Fit Wall Mount.

It’s worth noting that, like previous Frames, a traditional tabletop stand is *not* included by default (though height-adjustable feet might be an option or separate purchase depending on region/promotion) – this TV is truly designed to be wall-mounted.

My initial impression? This thing screams premium. The build quality feels solid despite the thinness (though caution is advised when handling – more on that later). The standard included bezel is a simple, flat black magnetic strip, which looks sleek, but the real magic comes when you consider the optional customizable bezels.

The setup process was surprisingly smooth, largely thanks to the Wireless One Connect Box. I mounted the TV using the included Slim Fit mount (which gets it incredibly flush to the wall), plugged the TV into a nearby power outlet, placed the Wireless One Connect Box on a shelf across the room, connected my sources (Apple TV, PS5) to the box, plugged the box into power, and turned everything on.

The TV automatically detected and paired with the wireless box – no fiddly cables to route through walls (apart from the TV’s power cord, which is much easier to conceal). The guided setup through the Tizen OS was straightforward, connecting to Wi-Fi and logging into my Samsung account.

First impressions: WOW. The wireless connection felt liberating, and seeing the TV hang perfectly flat against the wall with just a single, easily hidden power cable was exactly the clean aesthetic I was hoping for.

Design & Aesthetics: The Undisputed Champion

Let’s face it, the number one reason anyone considers The Frame TV, Pro or otherwise, is its design. And in this department, the Frame Pro absolutely excels, building on an already winning formula.

Flush Mounting: The included Slim Fit Wall Mount is genius. It allows the TV to sit almost perfectly flush against the wall, with a minimal gap. This is critical to achieving the ‘picture frame’ illusion. When mounted, it doesn’t jut out like a typical TV; it integrates.

Slim Profile: The TV itself is incredibly thin, reinforcing the artwork aesthetic. Samsung claims the 2025 models are the slimmest Art TVs yet.

Optional bezels completely change the look. I opted for a Teak finish.

Customizable Bezels: This is where personalization shines. The standard black bezel is fine, but the magic happens when you snap on one of the optional magnetic bezels.

Available in various colours (white, beige/teak, brown) and sometimes styles (modern flat, beveled – check availability for the Pro model), these bezels instantly transform the TV’s look to match your decor.

I purchased the ‘Teak’ bezel separately (around $150-$200 for the 65-inch size, prices vary – check Frame Bezels on Amazon), and the difference was night and day.

It suddenly looked much less like a TV and much more like a deliberate piece of decor. These bezels literally just snap on with magnets – installation takes seconds.

The Wireless Advantage: I cannot overstate how much the Wireless One Connect Box enhances the design freedom. No need to worry about fishing HDMI cables through the wall or finding furniture to hide the box directly below the TV.

I placed my Connect Box on a bookshelf about 15 feet away, and it worked flawlessly. This truly allows the TV to be the sole focus on the wall.

Living with it, I’ve genuinely had guests not realize it was a TV until I switched it from Art Mode to show them Netflix. It blends seamlessly into my gallery wall setup. For anyone prioritizing aesthetics and minimizing tech clutter, the Frame Pro’s design is, in my opinion, unmatched in the TV market today.

Find Custom Bezels for Your Frame TV

Picture Quality: Neo QLED Takes the Stage (Finally!)

This was the area I was most excited and apprehensive about. Previous Frame TVs offered decent QLED picture quality, but they couldn’t compete with high-end non-lifestyle TVs in terms of contrast and black levels, especially given their premium price. The move to Neo QLED with Mini-LED backlighting in the Frame Pro promised a significant leap. Did it deliver?

Oh yes.

The difference is immediately noticeable. Watching movies and high-quality streaming content is a completely different experience compared to older Frame models.

• Brightness & Contrast: Thanks to the Mini-LEDs and Quantum Matrix Technology (Samsung’s term for precise local dimming), the Frame Pro gets significantly brighter and achieves much deeper black levels. Bright highlights in HDR content pop with intensity, while dark scenes retain detail without looking washed out or grey.

  The local dimming isn’t quite at the level of the absolute best Mini-LEDs or OLEDs (you might still see minor blooming around very bright objects on a pure black background if you look closely in a dark room), but it’s a massive improvement and provides a genuinely impactful HDR experience (Neo Quantum HDR).

• Color Reproduction: Colors are vibrant, rich, and incredibly accurate, thanks to the Quantum Dot technology and that Pantone Validation. Skin tones look natural, landscapes are lush, and animated content bursts with life. Watching vibrant nature documentaries in 4K was breathtaking.
• The Matte Display Factor: The anti-reflection Matte Display is a double-edged sword for pure picture quality enthusiasts, but a huge win for real-world viewing. It absolutely demolishes glare. My living room gets a lot of natural light, and where my previous glossy TVs were reflection nightmares during the day, the Frame Pro remains perfectly watchable.

  The matte finish *does* slightly diffuse the light, meaning in a completely blacked-out room, it might not look quite as intensely contrasty or ‘inky’ as a glossy OLED. However, for most viewing conditions, the lack of reflections is a far greater benefit. It also makes Art Mode look incredibly realistic (more on that next).

• HDR Performance: It supports HDR10, HLG, and HDR10+. The increased brightness and contrast of the Neo QLED panel make HDR content truly shine.

  Details in both the brightest and darkest parts of the image are well-preserved. The main omission, as with all Samsung TVs, is Dolby Vision.

  While HDR10+ is a capable alternative, Dolby Vision is more widely supported on streaming services like Netflix. It’s a shame not to have it at this price point, though honestly, the HDR impact is still very impressive.

• Upscaling: The NQ4 AI Gen3 processor does an excellent job upscaling lower-resolution content (like 1080p Blu-rays or HD streaming). Images look sharp and detailed without excessive artificial artifacts.

Overall, the Frame Pro’s picture quality is a huge leap forward. It finally feels like a TV that doesn’t significantly compromise on image performance for the sake of design. It competes strongly with other high-end LED/Mini-LED TVs, offering a vibrant, bright, and detailed picture that excels in mixed lighting conditions thanks to its matte screen.

Neo QLED makes a visible difference in contrast and brightness.

Art Mode: The Transforming Feature – Now Even Better

Art Mode is the soul of the Frame TV. When you’re not watching TV, instead of a black void, you get a piece of art. With the Frame Pro’s upgrades, this feature is more convincing than ever.

How it Works: Simply press the power button on the remote once to switch from TV mode to Art Mode. The screen displays your chosen artwork or photo with minimal energy consumption (Samsung claims it’s about 30% of normal TV power, and it can reduce the refresh rate dynamically to save more).

Realism – The Matte Display & Pantone Combo: This is where the Frame Pro truly shines. The Matte Display is *essential* for making the art look authentic. It eliminates reflections and gives the image a canvas-like texture.

Combined with the Pantone Validated colors, the artwork looks stunningly realistic. Paintings have depth and texture, photographs look like high-quality prints. It’s uncanny how well it mimics actual framed art, especially from a slight distance or angle.

Sensors for Smarts:

• Motion Sensor: Detects if someone is in the room. If the room is empty for a set period (customizable), the screen turns off completely to save power. When you re-enter, it turns back on to display the art. I found this worked reliably most of the time, though sometimes I’d need to wave my hand if I sat very still for too long.
• Brightness Sensor: Detects the ambient light in the room and automatically adjusts the brightness and color temperature of the displayed artwork. This is crucial – it prevents the art from looking artificially bright like a glowing screen in dim lighting, helping it blend naturally at all times of day. It works remarkably well.

Getting Art:

• Samsung Art Store: This is the easiest way to access a vast library of professionally curated art from museums and galleries worldwide (thousands of pieces). However, it requires a subscription ($4.99/month or $49.99/year as of recent checks) or purchasing individual pieces (often around $9.99 each). While the selection is impressive, the ongoing cost is a factor.
• Uploading Your Own: You can easily upload your own photos or digital art files! This is my preferred method for personalization. You can do this via the Samsung SmartThings app on your phone or by loading images onto a USB drive and plugging it into the One Connect Box.

  The SmartThings app has occasionally been criticized for being clunky or unreliable in the past, but my experience with the latest version for uploading was reasonably smooth. You can even add digital ‘mats’ around your photos for a more traditional framed look. I love displaying family photos and digital art I’ve purchased from online marketplaces like Etsy.

• Free Options: Samsung typically includes a small selection of free art pieces. You can also find high-resolution, public domain artwork online from museum websites (like the National Gallery of Art) and format them for the TV (typically 3840×2160 pixels).

Endless possibilities with the Samsung Art Store or your own photos.

Energy Concerns Addressed: Does leaving it in Art Mode use a lot of power? Not really. As mentioned, it uses significantly less power than watching TV, and the motion sensor ensures it turns off completely when no one’s around.

Some estimates put its consumption similar to leaving a single medium-brightness LED bulb on while active in Art Mode. For me, the aesthetic benefit far outweighs the minimal energy cost.

Art Mode on the Frame Pro, enhanced by the Neo QLED panel’s color accuracy (Pantone validation helps here too) and the essential Matte Display, is simply brilliant. It fulfills the promise of transforming your TV from an eyesore into an integral part of your home’s decor.

Experience Art Mode on the Frame Pro (Check Price)

Sound Quality: Surprisingly Capable, But…

TV speakers are often an afterthought, especially on slim TVs. I went into the Frame Pro expecting mediocre sound, assuming a soundbar would be essential. I was pleasantly surprised.

Samsung equips the Frame Pro (and recent standard Frames) with features like:

• Object Tracking Sound (OTS): This technology aims to make the sound follow the action on screen. While the effect is subtle on a slim TV without dedicated up-firing speakers, it does seem to create a slightly wider and more engaging soundstage than basic stereo speakers.
• Adaptive Sound Pro: This feature analyzes the content being played and the acoustics of your room (using the remote’s microphone during setup) to optimize the sound profile.

  I found dialogue clarity to be consistently excellent, even during action scenes with loud effects or music. This worked really well.

• Dolby Atmos Support: The TV can process Dolby Atmos soundtracks, providing a more immersive, three-dimensional sound experience, even through the built-in speakers (though the effect is virtualized).

The overall volume gets plenty loud without significant distortion, and the sound profile is reasonably balanced. For casual TV watching, news, and dialogue-heavy shows, I found the built-in speakers to be perfectly adequate, maybe even good. The bass is present but obviously lacks the deep rumble a dedicated subwoofer provides.

However… for cinematic movie experiences or truly immersive gaming, a soundbar is still highly recommended. The good news is the Frame Pro supports Q-Symphony. If you pair it with a compatible Samsung soundbar (like this popular model), the TV speakers work *in conjunction* with the soundbar, rather than being disabled, creating an even fuller and more enveloping soundstage. I tested this with a Samsung Q-series soundbar, and the improvement was significant, especially in creating a sense of height and surround sound.

So, while the built-in audio is better than expected and perfectly usable for daily viewing, budgeting for a compatible Samsung soundbar is wise if you want the best audio experience to match the premium visuals.

Explore Compatible Samsung Soundbars

Smart Features & User Experience (Tizen OS): Mostly Smooth Sailing

The Frame Pro runs on Samsung’s Tizen smart TV platform. If you’ve used a recent Samsung TV, the interface will feel familiar. It’s generally responsive, feature-rich, but occasionally has a few quirks.

Interface & Apps: The home screen presents apps, sources, and recommended content in rows. Navigation using the SolarCell remote is mostly fluid. You have access to virtually every major streaming app you can think of: Netflix, Prime Video, Disney+, Apple TV+, Hulu, YouTube, etc. All the essentials are covered.

Voice Control: You get built-in support for Bixby (Samsung’s assistant) and compatibility with Amazon Alexa and Google Assistant. You can use voice commands via the remote’s microphone to search for content, change settings, control volume, and more. I primarily used Alexa, and integration worked well for basic commands.

SmartThings Integration: The TV integrates seamlessly with the Samsung SmartThings ecosystem. You can use the SmartThings app on your phone as a remote control (handy if the physical remote goes missing), mirror your phone screen, and potentially control other compatible smart home devices.

Gaming Hub: Samsung’s Gaming Hub provides access to cloud gaming services like Xbox Cloud Gaming and NVIDIA GeForce Now directly through the TV, without needing a console (though a controller and subscription are required). It also consolidates settings relevant to gaming.

Wireless Performance: Critically for the Frame Pro, the wireless connection between the One Connect Box and the TV was flawless during my testing. I experienced no dropouts, lag, or degradation in picture/sound quality compared to a wired connection for streaming or watching Blu-rays. The connection seemed robust and reliable.

Minor Annoyances:

• Samsung TV Plus Autoplay: A common complaint with Samsung TVs persists. Often, when turning the TV on or switching from Art Mode, it defaults to auto-playing a channel from Samsung TV Plus (their free ad-supported streaming service). It can be jarring and louder than expected. While you can disable or remove the app tile, truly stopping the autoplay behavior can be fiddly.
• Occasional Sluggishness: While generally responsive, I did encounter moments where the main menu felt slightly laggy, especially right after turning the TV on or when navigating quickly through many apps. It wasn’t a deal-breaker, but noticeable compared to the snappiest interfaces like Apple TV.
• Interface Clutter/Ads: Like many smart TV platforms, the home screen can sometimes feel a bit cluttered with recommendations and sponsored content, though it’s manageable.

Overall, Tizen on the Frame Pro offers a comprehensive and capable smart TV experience. The app support is excellent, connectivity is solid (especially that wireless box!), and the extra features like Gaming Hub and SmartThings integration add value. While not perfect, the minor quirks don’t significantly detract from the usability.

Gaming on the Frame Pro: Ready for Action?

With its upgrade to a 144Hz refresh rate, Variable Refresh Rate (VRR via FreeSync Premium), and Auto Low Latency Mode (ALLM), the 2025 Frame Pro looks much more appealing to gamers than its predecessors.

Hooking up my PlayStation 5, the TV instantly recognized it and switched to Game Mode, optimizing settings for low input lag. The difference was clear:

• Smoothness: Playing games that support high frame rates (like Spider-Man 2 or Call of Duty) felt incredibly fluid and responsive thanks to the 144Hz panel and VRR. Tearing and stuttering were non-existent.
• Low Input Lag: While I don’t have precision measuring tools, input lag felt very low. Actions felt immediate and connected, crucial for fast-paced games. PCMag measured the 2025 Frame Pro (wired connection test likely) at 36.2ms for 1080p@120Hz, which is decent, though not elite-level low (some dedicated gaming monitors/TVs hit sub-10ms). The key question is: does the *wireless* connection add significant lag? In my subjective testing playing fast shooters and action games wirelessly, I honestly couldn’t perceive any noticeable additional delay compared to my expectations for a wired high-refresh-rate TV. It felt responsive enough for serious console gaming. Hardcore competitive PC gamers might still prefer a dedicated monitor or a wired TV connection, but for most console players, it’s excellent.
• Picture Quality in Games: The Neo QLED panel’s brightness, contrast, and color vibrancy made games look stunning. HDR implementation was impactful, bringing out details in dark shadows and bright highlights. The matte screen was also a huge plus, eliminating distracting reflections during daytime gaming sessions.

The Game Bar feature provides quick access to gaming-specific settings like frame rate display, VRR toggle, and picture mode adjustments without leaving the game.

Is it the absolute *best* gaming TV on the market purely from a performance perspective? Maybe not – top-tier OLEDs or Samsung’s own flagship non-lifestyle Neo QLEDs might eke out slightly lower input lag or perfect black levels. But the Frame Pro is now a genuinely *great* gaming TV that doesn’t force gamers to compromise significantly for aesthetics. The upgrade to 144Hz VRR makes a huge difference.

Gaming on the Frame Pro is immersive and responsive thanks to 144Hz VRR.

Level Up Your Gaming Setup with Frame Pro

Installation: Planning is Key (Especially for Power)

While the Wireless One Connect Box simplifies signal cabling, installing the Frame Pro still requires some thought, especially regarding power and achieving that perfect flush look.

The Slim Fit Wall Mount: The included mount is excellent and relatively easy to install if you’re comfortable drilling into your wall studs. Samsung provides a paper template to help position the mounting brackets correctly. Getting it level is crucial for the picture frame effect.

Handling with Care: As mentioned, the TV panel is thin and feels somewhat flexible, especially the larger sizes. It’s definitely a two-person job to lift it out of the box and onto the wall mount. Handle it gently by the edges to avoid putting pressure on the screen.

Power Cable Management: This is the main challenge for a truly ‘invisible’ installation. The TV needs its own power cord. Options include:

• Standard Outlet: Simply run the thin power cord down the wall (you can use paintable cord concealers) to a nearby outlet. This is the easiest but least ‘invisible’ method.
• Recessed Outlet: The ideal solution is to have an electrician install a recessed power outlet directly behind where the TV will hang. This allows the power cord to plug in behind the TV, completely hidden.
• In-Wall Power Kits: Kits like the Legrand In-Wall Power Kit allow you to safely route power from an existing outlet up the wall cavity to behind the TV without needing an electrician (check local codes).

I opted for a recessed outlet, and the result is a completely clean wall with no visible wires coming from the TV itself.

Placing the Wireless One Connect Box: This box also needs power. Since it transmits wirelessly, you can place it anywhere within range (up to ~30ft/10m) that has a power outlet – inside a cabinet, on a bookshelf, etc. Just ensure it has some ventilation as it can get slightly warm.

Installation isn’t plug-and-play like a tabletop TV, but the included mount and wireless box make it significantly easier than trying to hide multiple HDMI cables. Plan your power solution in advance for the cleanest possible look.

Samsung Frame Pro: Key Specifications Table

Note: Specifications can vary slightly by region and specific model number. Always check the official product page for the most accurate details before purchasing.

Pros and Cons Summary

Who Should Buy the Samsung Frame Pro?

The Samsung Frame Pro isn’t for everyone, primarily due to its premium price. However, it hits a sweet spot for a specific type of buyer:

• The Design-Conscious Tech Enthusiast: If you value aesthetics as highly as performance and want a TV that truly integrates into your home decor *without* significantly compromising on picture quality or features, the Frame Pro is tailor-made for you.
• Art Lovers & Home Decorators: If the primary appeal is having a large, dynamic piece of art that transforms into a high-quality TV, and you appreciate the realism offered by the Matte Display and Pantone colors, the Frame Pro delivers.
• Those Seeking the Ultimate Clean Look: If visible cables are your nemesis, the combination of the Slim Fit Wall Mount and the Wireless One Connect Box offers arguably the cleanest, most integrated wall-mounted TV solution available.
• Gamers Who Value Style: If you’re a gamer who also cares deeply about how your living space looks, the Frame Pro’s combination of strong gaming features (144Hz VRR) and unparalleled design is a compelling package.
• Premium Buyers Willing to Invest: If budget isn’t the primary constraint and you’re looking for a unique, high-end television experience that blends technology and design seamlessly, the Frame Pro justifies its cost.

However, if your absolute top priority is getting the best possible picture quality per dollar, or if you need Dolby Vision support, you might find better value in a conventional flagship OLED or Neo QLED TV from Samsung or competitors, even if they don’t look as good when turned off.

Alternatives to Consider

While the Frame Pro is unique, there are alternatives depending on your priorities:

1. Standard Samsung The Frame (2025/2024): If you love the Art TV concept but the Pro’s price is too steep, the latest standard Frame models (like the LS03F/LS03D series) offer the same great design, Matte Display, Art Mode, customizable bezels, and now 144Hz/120Hz refresh rates. You’ll sacrifice the Neo QLED picture quality (it’s standard QLED) and the Wireless One Connect Box (it uses the wired version), but save a significant amount of money.Check Price: Standard Samsung Frame TV
2. Other Lifestyle TVs (TCL NXTFrame, Hisense CanvasTV): Competitors are emerging in the ‘Art TV’ space. Models like the TCL NXTFrame and Hisense CanvasTV offer similar matte screens and art display features, often at lower price points. They may use different smart platforms and might not match Samsung’s overall polish or Art Store breadth, but are worth investigating as budget-friendlier alternatives.
3. High-End Conventional TVs (Samsung QN90D, LG G4/C4): If picture quality and/or gaming performance are paramount and the ‘art’ aspect is secondary, consider flagship Neo QLEDs (like Samsung’s own QN90D) or OLEDs (like the LG G4 or C4). These often offer superior contrast (especially OLEDs), potentially lower input lag, and Dolby Vision support (on LG) for similar or sometimes less money than the Frame Pro. They just look like regular TVs when off.Check Price: Samsung QN90D Neo QLED

   Check Price: LG G4 OLED

Buyer’s Guide: Making the Decision

Choosing a TV like the Frame Pro is a significant investment. Here are some final points to consider:

• Price vs. Value: The Frame Pro commands a premium. You’re paying extra for the design integration, the Art Mode features, the Matte Display, and the Wireless One Connect Box, on top of the excellent Neo QLED panel. Assess how much you value these unique aspects compared to pure picture performance offered by conventional TVs at similar prices.
• Long-Term Costs: Factor in potential ongoing costs like the Samsung Art Store subscription if you plan to use it extensively, and the cost of optional customizable bezels if the standard black isn’t your style.
• Installation Complexity: Be realistic about installation. Achieving the truly seamless look might require hiring an electrician for a recessed outlet or carefully planning cable concealment.
• Room Environment: The Matte Display makes the Frame Pro exceptional for bright rooms where glare is an issue. In dedicated, perfectly dark home theater rooms, a high-end OLED might offer slightly better absolute black levels and contrast, though the Neo QLED is still outstanding.
• Ecosystem: If you’re already invested in the Samsung ecosystem (SmartThings, Galaxy phone), the Frame Pro integrates seamlessly.
• Availability in Rwanda: As of writing (May 2025), the brand new Frame Pro might have limited availability locally in Rwanda. You might need to check specialist importers or consider international retailers like Amazon. Checking Samsung Africa’s site or local electronics stores is recommended. Previous Frame models have been available via platforms like Ubuy Rwanda, indicating potential future availability. Global Amazon links provided here often ship internationally, but check shipping costs and import duties.

Frequently Asked Questions (FAQ)

Is the Samsung Frame Pro worth the extra money over the standard Frame?

It depends. If you demand the best possible picture quality (closer to flagship Neo QLEDs) within the Frame design and love the idea of the Wireless One Connect Box for ultimate installation flexibility, then yes, the Pro’s upgrades are significant and potentially worth the premium.

If you primarily want the art/design aspect and good-but-not-elite picture quality is sufficient, the standard 2025 Frame offers much better value.

Does the Matte screen make the picture quality worse?

Not necessarily ‘worse’, but different. It dramatically reduces glare, which is a huge benefit in most rooms. However, it can slightly diffuse light, meaning in a pitch-black room, it might lack the absolute ‘pop’ and deep black intensity of a glossy screen (especially OLED). For Art Mode realism and bright-room viewing, the Matte Display is a massive advantage.

Is the Art Store subscription necessary?

No. You get some free art pieces, and you can easily upload your own photos or legally acquired digital art files via USB or the SmartThings app. The subscription just provides convenient access to a vast, curated library.

Is the Wireless One Connect Box reliable? Any lag?

In my extensive testing, the wireless connection was perfectly reliable for video and audio streaming, with no dropouts. For gaming, I could not subjectively perceive any added input lag compared to my expectations for a high-refresh-rate TV. While theoretically wireless *could* add a millisecond or two, it didn’t impact my console gaming experience.

Does Art Mode cause screen burn-in?

No. QLED technology (including Neo QLED) is not susceptible to permanent burn-in like older plasma or some early OLED screens. Furthermore, Art Mode displays static images with low brightness, and the sensors turn the screen off when no one is present, minimizing any theoretical risk.

Can I use my own frame around the TV?

Samsung sells official magnetic bezels. Third-party companies like Deco TV Frames also make more ornate, traditional-looking frames specifically designed to fit over The Frame TV. Using a standard picture frame not designed for the TV is generally not recommended due to heat dissipation and fit issues.

My Personal Verdict & Score

After spending considerable time with the Samsung Frame Pro, I have to say, I’m deeply impressed. It successfully addresses the main compromise of previous Frame models – picture quality – by incorporating excellent Neo QLED technology.

The image is bright, vibrant, and contrasty, making both movies and art look fantastic. The Matte Display continues to be a game-changer for real-world viewing, and the addition of the Wireless One Connect Box is pure genius for achieving that ultra-clean aesthetic.

Art Mode remains a delight, transforming my living room when the TV is ‘off’. Gaming performance is now genuinely great thanks to the 144Hz refresh rate. Yes, it’s undeniably expensive. Yes, the lack of Dolby Vision is still a minor frustration. And yes, you need to plan the installation.

But the Frame Pro feels like the culmination of Samsung’s Art TV vision. It’s a device that successfully blends high-performance technology with exceptional design integration like no other TV I’ve experienced. It eliminates the need to choose between a great-looking room and a great-looking TV.

For me, living in a space where aesthetics matter, and appreciating the seamless blend of art and entertainment, the Frame Pro comes incredibly close to perfection.

Conclusion & Your Turn to

Transform Your Space!

The Samsung Frame Pro (2025) is more than just a television; it’s a statement piece, a design element, and a high-performance display rolled into one sleek package. With its stunning Neo QLED picture quality, revolutionary Wireless One Connect Box, and refined Art Mode enhanced by the anti-glare Matte Display, it represents the pinnacle of the lifestyle TV category.

If you’ve been dreaming of a TV that disappears into your decor when off but delivers breathtaking visuals when on, and you’re willing to invest in that unique combination, the Frame Pro is, in my opinion, the best option available today. It elegantly solves the ‘black rectangle’ problem without forcing major compromises on the viewing experience.

Ready to ditch the boring black box and elevate your living space?